Public Relations
Find all the details and information you need when it comes to Public Relationship.
Public Relations
Douglas Elliman Public Relations serves to help agents win listings, drive sales, and build brands. We achieve this for our agents via unrivaled and invaluable third-party editorial coverage, select brand partnerships, strategic social media influencer relationships, elevated event curation, and original content designed for optimal engagement and SEO across all Elliman social media channels and our digital magazine, Elliman Insider.
Through our well-connected network, Douglas Elliman Public Relations actively fields and seeks out media opportunities for agents and executives with unprecedented success. If a reporter contacts you, please immediately reach out to a member of the PR team before speaking with the reporter so they can vet the opportunity.
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The Power of Press
Twice a year, independent news monitoring service Meltwater produces a report that looks at the number of Elliman press hits, potential reach in terms of readers, viewers, and listeners, as well as equivalent ad value in dollars.
In 2023 for Texas, Douglas Elliman appeared in 4,200 articles with a potential reach of 4.5 billion impressions. This figure holds an equivalent ad value of over $41 million. Third party editorial coverage in the year 2023 included print, broadcast, and digital stories.
Want a copy of this Meltwater Report?
How We
Support You
We work directly with our agents to promote the work they do and help support the success of their business.
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Listing Presentations | Sealing the Deal
Showing up to a listing presentation (virtually or in-person) armed with a PR plan immediately sets you apart from your competition. Our team can help craft a customized preliminary media outreach plan that can be included in your listing deck. We are also happy to join you on your listing presentation with potential clients to present the plan and answer questions while showcasing Elliman’s PR prowess.
The Pitch | What’s Your Story
The PR team proactively pitches new listings, record-breaking closings, industry relevant trend stories, property profiles and roundups to help promote your business. If you have any story ideas that you’d like us to pitch to the press, please do not hesitate to reach out. We always love hearing from you.
Media Opportunities | Power of the Press
Our in-house team of communication specialists actively fields and produces highly-targeted top-tier media opportunities that garner optimal exposure and engagement. Since we are constantly in touch with reporters, we know what stories they are working on and what they are looking for. Please keep an eye out for emails from EllimanPR@elliman.com for opportunities to gain visibility and credibility in the press.
The Daily | #EllimanInTheNews
At Elliman, we are all news makers. The Daily encapsulates news articles mentioning our people and our properties across all regions. The Daily arrives in your inbox at the end of every day.
The Feed | News You Can Use
Now more than ever, it is important to stay informed and keep business moving forward. The Feed, sent out every morning, is your daily source of top news of the day. From business to the economy and health and wellness, The Feed covers it all.
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Elliman Insider | Spotlight on Lifestyle, Design, People and Properties
The Douglas Elliman digital magazine, Elliman Insider, produces original content highlighting interesting lifestyle and design trends, spotlighting agents, executives, and properties in a visually compelling manner. Email your ideas to EllimanPR@elliman.com.
Giving Back | Elliman Cares
We believe that meaningful relationships can be built and maintained through acts of service in times of need. Elliman Cares is a content-driven campaign created for you to share on social channels as well as to distribute via email to important clients and customers. Our initiatives are designed to amplify a sense of community with a soft-touch approach. You can make a difference.